Singapore is welcoming tourists back with new attractions and experiences – Lifestyle
Risty Nurraisa (The Jakarta Post)
Fri, May 27, 2022
The Singapore Tourism Board’s (STB) new experience program aims to reintroduce visitors to the country when it reopens to tourists.
As travel resumes in most parts of the world, Singapore has launched “SingapoReimagine”, a new campaign that marks the recovery of the country’s tourism industry.
“During the COVID-19 related travel restrictions, Singapore has not been idle,” Indriati Permanasari, Indonesian Director of STB’s International Group, said at a press conference at the Ritz Carlton Pacific Place Foyer Ballroom 1A on Tuesday. . She noted that the pandemic has changed the way people travel and that Singapore has tried to “meet the needs of travelers with the new style”.
Indriati explained that Singapore is embracing the “city in nature” concept, where forest-like greenery blends with city life. This concept, according to Indriati, “offers new experiences in Singapore that travelers never imagined before.”
These new experiences are divided into several themes: attractions and visits, culinary tourism, nature and sustainable development as well as wellness retreats.
One of the flagship destinations in the first category is the SkyHelix Sentosa, a tower that offers views of Sentosa and the Greater Southern Waterfront from a high point. Opened in December 2021, SkyHelix Sentosa features an open-air rotating gondola, the first of its kind in Singapore.
Mama Diam Speakeasy Bar serves Asian-inspired cuisine like Kueh Pie Tee Kepiting and cocktails like Pandan, Sour Plum and Halia. Located on the roof of Funan Mall, Funan City Farm by Edible Garden City features nature-based tourism with 50 kinds of fruits and vegetables, including mushrooms and edible flowers.
Many wellness activities are also offered. Blue Sky Escape offers a three-day retreat with programs that will get travelers to know each other better.
STB partners with Traveloka and Trans Digital Media to launch and energize the “SingapoReimagine” campaign. The press conference was followed by the signing of two Memoranda of Cooperation (MoC), marking Singapore as a vacation destination with various attractive offers as the country welcomes back travelers without COVID-19 testing and quarantine regulations in under the Vaccinated Travel Framework (VTF).
Follow STB’s Instagram account @visit_singapore for more information.