Tours and attractions platform pivots during pandemic
“THE whole world just stopped moving. The world has changed so much and the tourism industry has been one of the hardest hit. At Klook, we have been through the most difficult period in our history, but we have moved forward and focused on domestic tourism,” said Michelle Ho, General Manager of Klook Philippines.
Before the pandemic, tourism was big business. Of course, closed borders and people afraid to travel have changed all that. Klook, a tours and attractions platform, had to pivot to survive this crisis.
One of Klook’s responses to the slowdown in travel and tourism has been a new home experiences initiative, called Klook Home, in 14 markets. It offered in-home experiences, including do-it-yourself (DIY) craft and cooking kits, online workshops and free virtual tours.
So now people are ready to travel again, albeit always with caution, and Klook launched the “Your World of Joy” campaign “to play on the joyful moments at the heart of travel.”
“As we enter a new era of travel, this rebrand is our commitment to bring joy back to our customers who have missed out on the magic of travel and to be their go-to travel and leisure app at home or at home. ‘stranger,” said Eric Gnock Fah, Klook’s chief operating officer and co-founder. “We are happy to see things are improving,” Ho said. “So what we are launching is a brand new Klook.”
The platform has shifted gears to focus on domestic travel with guaranteed best prices for local theme parks, water parks and zoos, including new product offerings such as hotels, resorts and good F&B. These new experiences are fully bookable through the app.
To announce its rebranding, Klook, which can be downloaded from Apple’s App Store and Google Play Store, held its first hybrid event with a virtual and on-site launch event, which seemed to symbolize that it is normal for people to continue to stay at home. but it’s also good for them to get out and experience new things.
“We hope travel in the Philippines and around the world will soon return with a bang. The rebrand is our commitment to inspire and enable more moments of joy, as we reimagine the way we travel in this new environment,” Ho said.
One of the changes made by Klook is to expand digital solutions, such as payment options, for app users. For example, they discovered that many users preferred to pay with GCash. Klook has also partnered with Google to ensure that the attractions they offer are easily discovered through Google.
Customers can now experience Klook in three categories: Play, Stay and Move. The latest deals include hotels and stays, car rentals, passes and attraction services, including Covid-19 testing and travel insurance. These offerings are all designed and created for the comfort and enjoyment of modern travellers.
Stay+ allows guests to purchase room-only deals at competitive rates with bundled experiences including attractions, local tours, hotel services and more. Klook Pass is an exclusive all-in-one digital pass that provides customers with savings, convenience and a one-of-a-kind booking experience. In partnership with ZA Tech, Klook has become the first travel player to roll out a full range of travel-related insurance across multiple markets. With the reopening of various borders, overseas travel from the Philippines is slowly becoming a reality.
Singapore has opened its borders to Filipino passport holders, and Klook is preparing for it with hotel options with exclusive deals, an enhanced attractions experience, and a comprehensive Singapore foodie travel guide.
In line with Klook’s “World of Joy” campaign, the company is offering two exclusive and limited promotional codes for March: STAYHAPPY to redeem up to 22% off local hotels and resorts with a minimum spend of 5,000 P. EXPERIENCEJOY for 10% off all Klook activities.